“Love Italy, Eat Ice Cream, Smile to Life” is the advertising campaign dedicated to homemade ice cream during the current summer season. This is a great-impact initiative, promoted by the magazine PuntoIT and portalegelato.it thorough the main national newspapers and networks, that counts Medac among its main sponsors. For 60 years the company has been a focal point in the production of takeaway containers for cold and hot food, supporting the sector through the sponsorship of numerous initiatives and representing an ambassador of homemade ice cream all over the world.
The print advertisements in national magazines (Corriere della Sera, La Repubblica, Il Tempo and Libero), were followed by the TV advertisements on FoodNetwork (channel 33) and currently being programmed on TGcom24 (channel 51).
Posters, t-shirts and hats are displayed in the participating ice cream shops, recalling the message of the campaign, to say together: “Love Italy, Eat Ice Cream, Smile to Life“!